东莞市文睿皮革有限公司
TEL：+086 0769-85888825
Dongguan Wenrui Leather Co., LTD
E-mail： ufughyze@163.com
High quality development of leather industry series three: High quality development -- China shoe industry base danyang road to break the situation
Recently, jiangsu Danyang shoemaking enterprise starts work in succession. However, unlike the usual lively scene after the Spring Festival when shoemaking enterprises are busy recruiting workers, this year, although each enterprise will also recruit board outside the door, but came to inquire about the workers are not many, and the enterprise boss seems not worried about it.
"Now companies are worried about the lack of orders, although the need for staff, but not urgent." A local company said that in recent years, due to the impact of COVID-19, most of its orders are not full. Therefore, after the construction, everyone put more thoughts on how to connect unilateral. To get more orders, the company has opened online platforms such as live streaming and Douyin short videos, it said.
Shoemaking bases face challenges
Danyang shoemaking industry rose in the late 1960s and early 1970s. After 30 or 40 years of extensive development, at the beginning of this century, danyang shoe industry gradually into a scale, the formation of lingkou town leather shoes industrial park as the main body, to produce low-end leather shoes for women as the distinctive characteristics of the industrial cluster. Over the past ten years, danyang shoemaking industry relying on the rich network resources, skilled production workers, relatively complete industrial chain and a good environment for development, and the shoe people's hard work, regional flagship product - leather shoes with its novel style, wearing comfortable, moderate price and welcome by consumers, at that time the reputation, Attracted the national major market general agent, wholesalers have come to Danyang procurement. Manufacturers wait for customers to come to the door, not worry about orders. Therefore, it also gave birth to the rapid development of leather shoes industry in Danyang for nearly 10 years, and its annual production capacity reached the peak of more than 50 million pairs in 2017.
In many shoe enterprises have increased investment, expand factories, add equipment, ready to meet a new round of expansion, but I do not know the market has quietly changed -- market demand from quantity to quality change, relying on quantity expansion and traditional shipping way has been unable to adapt to market demand. Therefore, since 2018, the sales of shoes in Danyang have decreased significantly, by 15%-20%. Especially since the beginning of 2020, due to the superimposed impact of the sudden COVID-19 epidemic, the development of The footwear industry in Danyang has fallen to a low point, with significantly fewer customers, a serious shortage of orders, a rapid decline in production capacity, and the survival and development of the footwear industry facing a severe test.
Danyang shoemaking industry only quicken the pace of high quality development, in order to seize the new opportunity of current market development. As our country "" difference" high quality leather industry development guidance "points out, in a new era of comprehensive upgrade of consumption, consumer puts forward higher requirements on products and services, is the pursuit of quality and brand, the pursuit of green ecological and health, seeking the cultural and emotional value, showing a personalized, diversified, high-end, experience new consumption characteristics.